What is third party advertising?
How it works Let’s start with us as users. The website you like to visit has content to present to you. However, this content needs financial support. Most websites offer ads to their visitors. Some of these ads come from different sources outside of the website.
In other words, third party servers are remote storage. The tracking system is actually a strategy. With a small cookie, a company can know people’s preferences, the articles that interest them and the topics they would like to follow.
Therefore, the web browser plays the role of host. The website requires the browser to accept the cookie to view the content. The website server provides the browser with a unique cookie. The cookie contains all the information necessary to be used in subsequent statistics.
When you see something familiar that you may have searched for or clicked on, it is actually the third party that offers you more ads similar to the ones above, and all based on your behavior. Their behavior is monitored through the cookies placed in the files of your web browser. The cookie communicates with the main server.
Having a biscuit
Cookies are small files, with chains of different numbers and letters. Each website is connected to a server. The server can be perceived as a hard drive where all folders and files are stored. The cookie is therefore a folder. Despite its small size, it is designed to easily transfer from the server to the web browser. Otherwise, the user may decide to leave.
The cookie stores various information that will give the company a unique vision. When the cookie leaves the main server, its data contains:
– Cookie value.
– Name of the cookie
– Expiration date
– The road of biscuits.
Depending on your information, it can only be accessed from your home server and will return upon expiration.
In the meantime, the cookie will collect data on the host’s behavior. Every website visited by the user, the links, the photos he clicked on. Depending on the user’s behavior and habits, the average cookie can contain:
– Operating system installed on the host computer
– Type of processor
– Model and version of the Internet browser
– List of add-ons / add-ons / extensions
– Do not track the status
– Behavior on an editor site
– Keywords entered
– Screen resolution
– Characters and font size
– Geographic location
– Time zone
– IP address
– Reference URL
– URL required
– Credit card information entered when visiting the website.
Companies are legally obliged to expire the cookie after a certain period of time. In most cases, the data collected and transferred by the cookie to the main server is stored for 24 months. Some companies retain information for much longer. Data has been accumulating for a long time and it is very likely that some information about you from some time ago still exists on the Internet. Additionally, criminals in Dark Web’s dark markets are behind the data. And that’s why most cyber security companies use the term “the Internet never forgets”.
Who else is following me online?
Each user is different with unique interests and habits. Each website you visit has one or two specific trackers in the background. Not everyone places cookies in the web browser, but they still monitor the performance of the ad.
It may not be the website you visit, but the third-party companies they have collaborated with. The data collected by the visited website is shared later. These may include: third party partners, such as suppliers, integration partners, pixel partners and resellers.
Despite the general belief that only advertising companies are online trackers, there are few other online entities that do the same thing.
Data brokers and data miners
Data brokers exchange data instead of stocks and bonds. Data brokers are individuals very similar to private detectives. These people collect data online and offline.
What exactly are they collecting? Data brokers often refer to themselves as database resellers or consumer data analysis companies. They collect information from an individual as a consumer.
The online meeting is looking for any clues or information that could identify the individual as well as describe their interests or hobbies. The more the report is exclusive and detailed, the more it costs.
Offline data is not easily acquired. These include police reports or any legal information. Most data brokers will pay someone to acquire this information instead of them.
Curious users have purchased their data. The results received show that they sell the data in an average person for around $ 50. This generally depends on the amount of information. Some have confirmed that everything is there in the details and others that the information is distorted.
What’s in relationships?
– First name
– Email address
– Social network accounts
– Recent searches or likes
– Credit scores
– Record of ownership
– Judicial documents
– Driving license and vehicle registrations
– Census data
– Birth certificates
– Marriage licenses
– Divorce records
– State registers of professional and recreational licenses
– Information on voter registration
– Bankruptcy records
As with leading companies, data brokers also combine the information collected with others. They have an exclusion service. Permanently deleting data from your website costs $ 129 per year.
Mining companies are very similar. Companies collect large amounts of data and analyze the raw material. Data mining is the analytical process of discovering patterns in large datasets involving machine learning methods, statistics and database systems.
Some of these companies include:
– Oracle Data Mining
– Portrait software
– Quantum Leap innovations
People search for websites
If you’ve been looking for a lost relative, ancestor or friend at school, your data is likely to remain on the Internet. Most people looking for websites store all the data. Everything you sent is stored on your servers.
Some of these websites also have an exclusion service:
– Verified status
– Class mates
– White pages.
Internet browser add-ons or extensions can be extremely useful. However, recent research has shown that recently popular VPN add-ons are monitoring users in every move. The complement paradox that should primarily hide users’ IP addresses when monitoring them.
Others, on the other hand, are vulnerable to the DNS attack. This means that someone might see your URL bar. If you’ve visited a website, it doesn’t mean they don’t know you. What he doesn’t know is that the website he visited could see his IP address. In other words, it’s very similar to when you tell someone your name and address.
The main localization companies
The best known trackers today are:
– Add this
– Double click
– Scorecard search
Data tracking companies mainly organize the data into categories. This makes it much easier to withdraw from the system when needed. For example, marketing companies are making an announcement for a retail company and are looking for a certain group of consumers. The system will target a specific description.
Consumer categorization is nothing new. The only use of privacy software such as Identity Theft Preventer can indicate how many of us, as users, we leave easily available on our computers and web browsers, without even knowing it.
The reason why companies and cybercriminals collect so much data is the cookie left in the browser. It has been proven that only 25% of Internet users regularly clean their browsers. What makes others easy to identify. “The Internet never forgets”, so how much does it accumulate over time?